AHP Events

Upcoming Conferences and Webinars


  • On Demand: COVID-19 Digital Fundraising: Insights & Results

    Webinar

    Thursday, April 2, 2020 - Friday, April 2, 2021
    With the rapid expansion of COVID-19, healthcare providers have a critical need to raise money from their supporters and communities to help the fight against COVID-19. Join experts from Digital Health Strategies, a hospital fundraising agency, as they share best practices and insights based on results from COVID-19 fundraising efforts for five different healthcare providers over the past two weeks. You’ll also hear directly from other healthcare fundraising colleagues and learn about strategies and tactics for effective COVID-19 campaigns that are delivering results including: œ Email appeals generating hundreds of thousands of dollars with an average gift of around $250 œ 60-70% of donations from first-time donors œ Email click-thru-rate increases of 300%

  • How a Rural Hospital Used a Multi-Channel Campaign

    Webinar

    Wednesday, September 23, 2020
    This case study from a mid-sized Hospital Foundation will explain the process they used to create a multi-channel campaign to expand upon and reach beyond their major gifts program, while growing their donor pipeline through annual giving. An 18-month “quiet” phase of one-on-one donor meetings led to an 18-month public phase that included hosting an opening public event, ramping up a social media presence; building a campaign website; shooting and sharing testimonial videos; creating newspaper inserts; mailing appeal letters and newsletters; developing an ad campaign including radio, TV, billboards; and more. This session will highlight strategies used to create community awareness and leverage the existing donor base. Presenters will share examples of how these new strategies generated unique, first-time, or transformational gifts to propel the campaign past its stretch goal. Participants will be encouraged to consider their budget, audience/donor pool, and goals

  • A COVID Case Study: Pushing the Envelope of What Hospital Fu

    REG

    Friday, September 25, 2020
    As the COVID-19 pandemic rapidly affected all aspects of fundraising at Inova - the #1 health system in the Mid-Atlantic region - Inova quickly and nimbly pivoted away from existing fundraising strategies to fulfill emerging new objectives. Join Jeff Johnson, Senior Director of Inova Health Foundation, and Scott Bell, Vice President, MarkeTeam, for a FREE webinar featuring a comprehensive review of all-new, compelling multi-channel creative that helped to aid their needs…both as a hospital system serving their community, as well as a part of their community. We will review strategies, tactics and wholesale new creative in one of the largest 'hotspots' in the nation that helped to drive funds for emergency staff assistance, research, and patient-assistance programs, while also allowing for community engagement and support. Come see how these new messages took on a life of their own in the community to help raise millions of dollars and provide thousands of messages of support to frontline healthcare workers - featured in both local and national news outlets – thanks to the combined efforts of fundraising, marketing, communications, and program teams.

  • Influencing the Influencer

    Webinar

    Wednesday, September 30, 2020
    One of the most powerful tools in marketing continues to be word of mouth. Social media is the place where many of our ideal donors and consumers turn for recommendations and information. Through exploring our Social Media Ambassador Program, we will share how we've harnessed the power of our social supporters, built a sense of community and provided engaging content for our networks to share. While the program is available to anyone, our ideal ambassador is someone who has social influence with our target demographic and has a passion for our cause. By joining the program and coming a #handraiser, volunteers use their social media channels to help amplify the stories of our patients and families. Through an interactive dashboard, #handraisers have access to our latest videos and updates, notifications on discoveries and breakthroughs and invites to exclusive event and volunteer opportunities. The dashboard gives influencers and social media enthusiasts the ability to easily click and

  • Beyond the Physician Engaging Hospital Staff in Philanthropy

    Webinar

    Wednesday, October 7, 2020
    At the University of Vermont Medical Center, we have created opportunities for employees to not only learn first-hand what philanthropy does for our organization, but also ways for them to directly contribute to the impact of philanthropy … without having to make a gift. œ Learn about an annual fund supported grant program, that engages employees at every stage of the process. Employees are applicants, reviewers, and grantees. Senior leaders, Foundation Board Members, caregivers, staff, and patients are also involved in the process. œ Learn how philanthropy inspired a program to create a system to help caregivers determine how to identify and direct extra assistance (hotel vouchers, change of clothing etc.) to family members. The Foundation convened a group from Patient and Family Experience/Advocacy, Social Work, Nursing Leadership, Parking, and Nutrition Services to develop a protocol and decision rubric for distributing help to patients using funds from a philanthropic gift.

  • 2020 AHP Annual International Conference

    REG

    Wednesday, October 21, 2020
    The largest gathering of health care development professionals, the AHP Annual International Conference is the catalyst for growing your network, connecting with peers and sharing new experiences.

  • 2021 AHP Convene Canada Conference

    REG

    Wednesday, May 26, 2021

  • 2021 AHP Madison Institute

    REG

    Sunday, July 18, 2021

  • 2021 AHP Annual International Conference

    REG

    Wednesday, October 20, 2021
    The largest gathering of health care development professionals, the AHP Annual International Conference is the catalyst for growing your network, connecting with peers and sharing new experiences.