A COVID Case Study: Pushing the Envelope of What Hospital Fu

When:  Sep 25, 2020
As the COVID-19 pandemic rapidly affected all aspects of fundraising at Inova - the #1 health system in the Mid-Atlantic region - Inova quickly and nimbly pivoted away from existing fundraising strategies to fulfill emerging new objectives. Join Jeff Johnson, Senior Director of Inova Health Foundation, and Scott Bell, Vice President, MarkeTeam, for a FREE webinar featuring a comprehensive review of all-new, compelling multi-channel creative that helped to aid their needs…both as a hospital system serving their community, as well as a part of their community. We will review strategies, tactics and wholesale new creative in one of the largest 'hotspots' in the nation that helped to drive funds for emergency staff assistance, research, and patient-assistance programs, while also allowing for community engagement and support. Come see how these new messages took on a life of their own in the community to help raise millions of dollars and provide thousands of messages of support to frontline healthcare workers - featured in both local and national news outlets – thanks to the combined efforts of fundraising, marketing, communications, and program teams.