With the changing landscape of health care, development professionals are feeling the pressure to identify a greater number of qualified prospects. In this AHP white paper, authors Brian Hervey, CGPP, CFRE, and Tim Logan, FAHP, ACFRE, provide a basic overview and outline the benefits of considering grateful patients as potential major donors. #Donorcultivation #HIPAA #Donorrelations #Prospectresearch #Whitepapers #PatientgivingGratefulpatient
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